3 Ways to Use Influencer Marketing to Help Grow Your Business

Influencer marketing came about only a short while ago now, but has rapidly become a marketing strategy in its own right. Some of the UK’s leading influencers drive an enormous amount of traffic onto their websites/blog and social channels everyday and their opinion has become an incredibly powerful marketing tool. A whopping 94% said influencer marketing was an effective campaign strategy. Not bad, right? 

So how can influencers help you grow your business? Whatever industry you trade in - influencer marketing can be a great strategy for you! 

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INFLUENCERS DRIVE ENGAGEMENT

You may be wondering how is influencer marketing any different from the traditional celebrity advertising model? While there definitely is some overlap, influencer campaigns are designed to tap into an existing community of engaged followers. They are experts in their niche, and are considered to have a high level of trust and a two-way communication with their follower bases. It’s a great way of driving engagement and interest to your business. 

INVITE THEM TO WRITE A GUEST BLOG ON YOUR WEBSITE

By targeting specific influencers to promote your business in your industry, a great way to do this is to invite them to write about your product or service. With their huge amount of traffic generation, you are bound to raise awareness and more importantly, you can monitor the click through rates to track your return on investment.  

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SOCIAL MEDIA IS KEY!

A great way to generate interest in your product or service is to sponsor an influencer for a day to take over your social media! As a business it allows you to raise awareness, gain a new following, and market your products through an influencer that has built an established trust with their followers. But furthermore - a method we all love to tap into as it’s completely free: @Mention them. If your content is relevant to the influencer, they are more likely to retweet and as a result, increase your chances of increasing your reach! 

Have you ever tried influencer marketing? What are your top tips? Send us a tweet - we would love to hear from you!

Photos from our recent photoshoots for Influencers The Anna Edit & Monica Welburn

Frances McMahon