How Can Your Business Benefit From Professional Photography?

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The power of visual communication is something that many marketers and businesses have often pondered about, especially in this age where multimedia and graphics globally dominate our digital platforms. Many of you will have heard the infamous saying ‘a picture paints a thousand words’ but what does this mean in business terms and how exactly can your company benefit from professional photography? 

Our brains are captivated by photographs, and in fact process them up to 60,000 times faster than the written word according to Krista Neher!

High-quality images can rejuvenate your brand and provide your website and digital platforms with a visual makeover. But it’s more than just that - visitors will spend far longer on your website if they are attracted and engaged by your images, which means that your company will rank higher on search engines. 

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What’s more is that Google gives priority to high-quality visuals over generic stock photos that saturate the internet, meaning that your site will be optimised as a result. Investing in a photographer can positively affect all parts of your business, internally and externally.

So many companies appear faceless on their websites with an ‘About Us’ section void of images. Yet they’re missing out on a key marketing trick!

Showcasing high resolution headshots of your team players give your brand more of a human identity and helps to grow consumer trust. These photographs can act as a dual function and would work fantastically on internal platforms like staff intranets to improve office culture.

Putting a face to the name is all too important in whichever industry you work in, and seeing your headshot builds credibility and respect. To build a whole visual brand identity it’s important to show your customers who you are and what you do - whether that’s your products, your services or your shop! Illustrating how you are different from the rest is a far more effective as a sales technique than an ordinary textual pitch. 

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In the digital world we live in, it’s more important than ever to ensure that your website and social media platforms are joined at the seams.

Graphics perform much higher on social media and are better at conveying your message than words alone. At Hamilton Branding, we take time to understand your imagery guidelines and capture your brand’s story through stunning visuals. Combine this with visual consistency across digital platforms and your brand will soon be one that customers remember and come back to!

At Hamilton Branding we’re experts at designing photographic signatures customised to your brand, and optimising websites with fantastic imagery to ensure that you top the search engine list. Investing in a commercial photoshoot with us can provide you with weeks’ worth of content and save you time so that you can keep running your day-to-day business.

If you think it’s time to invest in professional photography, get in touch with us today – we’d love to capture your business in action!

Frances McMahon