How To Start Your Email Marketing Journey

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Communicating with your customers and key stakeholders has never been so easy with the help of email marketing. At Hamilton Branding, we want to share with you the benefits of email marketing for your business and explain how it can generate sales and build loyalty with your customers. 

Here’s an interesting fact for you – by 2019 the number of people using emails globally is expected to be around the 2.9 billion mark!

Now there’s a reason to start your email marketing journey! We all know that it’s important to communicate regularly and effectively with your customers but sometimes this can fall to the wayside. Fear not! With consistent email campaigns, your company will stay at the forefront of your customer’s minds and also help to retain business. Emails allow you to communicate to your key stakeholders in a visually engaging way and even segment and target emails to certain people or groups based on their interests, location or buying behaviour. Through targeted emails, your business will strengthen customer relationships and build you that all important credibility and trust. Email marketing doesn’t have to be dry either – you can inject as much or as little of your brand’s personality and give your emails a unique touch which your customers will remember.

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There are many email marketing platforms out there but we like to use MailChimp because of its simple interface and customer friendly site. MailChimp lets you store your customer’s email details on an online database and segment these lists if you need to. What’s really great about this particular platform is that it’s free if you have under 2,000 subscribers and send less than 12,000 emails per month. It’s a perfect solution if you are a smaller business and looking to grow. It saves you time with its pre-scheduling function which will free you up to spend more time on the day-to-day running of your business! 

Another fantastic feature which comes in extremely handy is the reporting function. After sending out your marketing email, Mailchimp will generate a performance report for you which feeds back exactly how many people opened your message, the number of click-throughs on links, and information like whether they forwarded it on to another contact. Starting an email marketing campaign has never been so straightforward! 

Email marketing is easily one of the most cost-effective services your company can invest in.

Not only does it nurture client relationships, emails can generate sales and ultimately deliver return on investment. A short but sweet email containing important calls to action such as a promotional Christmas event at your store, or a discounted offer can be communicated quickly and painlessly – leading to tangible results and customer action. Aside from working brilliantly offline, it will encourage visitor traffic to your website and promote further interactions online. An increased dwell time on your website will optimise where you appear on search engines and act as an added bonus to your email marketing investment. 

At HB, we could not rave more about the benefits of email marketing and the impact it has made on our client’s businesses. MailChimp is a platform that comes highly recommended from us due to its simple interface and highly detailed customer insights. We design bespoke emailer templates which capture the look and feel of your brand and adhere to brand guidelines. We work with you to understand your stakeholders and the tone and style of your marketing messages. Together our clean, beautifully designed emailer templates and relevant, engaging copy lead to a wonderful email marketing recipe! Let us start your email marketing journey with a consultation of your needs, contact us at info@hamiltonbranding.com.

Photos from a recent photoshoot with blogger Monica Beatrice

 

Frances McMahon