5 Reasons Why You Need A Visually Engaging Website in 2017

We know how it feels when you stumble across a competitor’s website looking visually engaging and regularly updated, and you start to question your own site. There is no denying that visual marketing is becoming a huge trend this year. So here’s how we can help, our marketing team know how important visual content has become, and today we are sharing our tips on how to make your website stand out online.

With the rise of companies becoming increasingly more transparent, as customers we are able to see the inside runnings of our favourite businesses, keep up to date with them through social media, and most importantly as a result of all this, we are building trust in them. So why is it so important to fully optimise this trend through our own business websites?

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DID YOU KNOW OVER A THIRD OF MARKETERS HAVE CLAIMED VISUAL MARKETING WAS THE MOST IMPORTANT FORM OF CONTENT FOR THEIR BUSINESS?

Customers are far more likely to retain visual information over written content every time. Prioritising visual content on your site’s landing pages can boost conversions dramatically. Our aim is to help make your business’ website stand out compared to your competitors. Visual content marketing will help your customers remember your business far more likely after seeing unique and visually engaging content.

VISUALS BUILD CREDIBILITY

In general, potential clients are going to want to trust you before they commit to working with you. Visual testimonials, a ‘meet the team’ page, and visuals of the inside of your company can help build trust with potential clients before they have even picked up the phone or sent your company an email.

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VISUAL CONTENT IS SHAREABLE

Sharing direct content from your website to your social channels is key in driving traffic. 3/4 marketers use visual assets in their social media marketing. You may be sharing your latest promotional video, or a recent blog post or current event that you have direct imagery for. Sharing these on your social platforms will build brand awareness and entice your potential clients to find out more by directly logging onto your website. 

Are you planning to incorporate more visual marketing content in your website this year? We are always here, so give us a shout if you need our help.

Photos from a recent Photoshoot for Kate Semple Design

Frances McMahon