Why You Need to be Using Video Marketing in 2018


Over the last few years, the digital world has changed significantly. Nowadays, we pick up our phones and laptops to search the web to interact with content. That’s why using videos to promote or market your brand, product or service can help your brand come to life.

Did you know 81% of businesses use video as a marketing tool according to Hubspot. This means video has become a key differentiator between you and your competitors, giving your website the opportunity to engage with your audience on a much deeper level.

At Hamilton Branding, we can help you make your next marketing video of the highest quality through our filming expertise, to make your business stand out from the crowd. The first step of your marketing strategy is to establish your target audience, their age, gender and technical understanding, this will help you create a video with a message that  really resonates with your audience. The second important aspect to consider is what type of content do you want to create. An educational video? A product demo? A how-to tutorial? An explainer video? Or even a live video testimonial? This all depends on your goal, your brand’s tone of voice and your audience’s needs - this will determine your approach here. The more specific you are with your aims, the more likely you are to create the content needed to achieve them. 

Be smart about where people can view your content.

You now have many choices as to where you can release your video. Facebook, Instagram, Twitter, LinkedIn, YouTube or on your website! Different platforms have different ways of helping viewers discover content. The more channels you use and how you use them will have an impact on how likely you are to capture your target audience’s attention. Online video performance isn’t all about the views, it’s about your audience and their level of engagement with your content, because they’re about 10 times more likely to engage, share and comment on video content. Every platform has it’s own individual  audience, so you have to make sure that the platform you are using is suitable for your target audience. At Hamilton Branding we can help create the beautiful content you wish to share, but also advise you where to share this content, so your message is clear and reaches the right audience.

There are many reasons why you should use video content to promote your brand so we wanted to list a few here: 


Video is Emotional

Video can provide personality and emotion, and 79% of consumers prefer watching video to reading about a product. Our emotions play a massive part in how we view and interact with content. Brand storytelling is a style of video that can really reflect who you are as a business, whilst also bringing out the emotional aspects of your brand. This strategy allows customers to make emotional connections with your brand and this builds trust. But the question is, how can you draw in a prospective client’s attention on what you do in a matter of seconds? At HB, our marketing experts can help you create and personalise a video that represents your company and the image and brand personality you wish to portray.

Video Builds Trust

Using a video as part of your website or as part of your online marketing efforts is a great way to build trust and to establish a connection with a prospect or an existing client. It allows you to see the person or the company that you’re going to be working with. Video also reveals your values. The quality of a video that you will release shapes the opinions of your brand. We can help you achieve those beautifully shot and expertly composed scenes, smart editing and captivating production design that will tell the story about who you are and what you value. 


Video is effective

A video can explain in seconds how your company works and what they’re all about (first impressions really do count!). Video is also a great way to get your message across and that’s why it’s becoming the preferred way of consuming information. A video can also speed up the explanation of a concept because the individual watching the video is visualising the images whilst listening at the same time, so it can also give a better understanding of your product or service.

Does this sound like something your business could benefit with?

Video has incredibly high ROI statistics and we couldn't recommend the medium more. If you would like to discuss your next video production project, give us a call on 01392 249 442 and we would love to have a chat with you about your requirements.